The five mistakes of customer loyalty – and how to avoid them
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Webinar Summary
How do you view customer loyalty. Something you do because everyone else does? Something that is all cost, with little benefit? Do you get any data from customer loyalty, and how useful is it to you?
Many SMEs provide a loyalty scheme that amounts to a regular discount for regular customers. And while that is worthwhile, the best loyalty scheme is about much more than the discount. Having a digital platform means you can see all of your customers, their history and patterns. With a digital platform you can create custom campaigns to invite customers back, or provide extra rewards to your best customers.
On this webinar we look at the five things that you should be considering when you think about your loyalty scheme.
Meet our speakers
Webinar Host
Conor McKevitt, Conor is with AIBMS since 2019 and began his career as a Customer Success Manager. He has gained immense knowledge of the AIBMS product suite throughout his experience of managing customer relationships.
Conor’s current role is the SME Payments Technology Expert, and he looks forward to facilitating conversations about all that AIBMS has to offer in the following Webinar series.
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The five mistakes of customer loyalty – and how to avoid them
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