The five mistakes of customer loyalty – and how to avoid them
How do you view customer loyalty. Something you do because everyone else does? Something that is all cost, with little benefit? Do you get any data from customer loyalty, and how useful is it to you?
Many SMEs provide a loyalty scheme that amounts to a regular discount for regular customers. And while that is worthwhile, the best loyalty scheme is about much more than the discount. Having a digital platform means you can see all of your customers, their history and patterns. With a digital platform you can create custom campaigns to invite customers back, or provide extra rewards to your best customers.
On this on-demand webinar Conor McKevitt is joined by CEO and Co-founder of LoyLap, Patrick Garry, to take a look at the five common mistakes SME make when they establish a customer loyalty scheme.
Meet our speakers
Conor McKevitt, Conor is with AIBMS since 2019 and began his career as a Customer Success Manager. He has gained immense knowledge of the AIBMS product suite throughout his experience of managing customer relationships.
Conor’s current role is the SME Payments Technology Expert, and he looks forward to facilitating conversations about all that AIBMS has to offer in the following Webinar series.
Patrick Garry, Patrick Garry is the chief executive of LoyLap, a company he co-founded on the understanding that SME merchants would need more powerful digital tools to compete in an age where data is power & customers are asking for ever more convenience.
Based out of Dublin, LoyLap is a Smart Payment Platform that empowers SME customers in the EU, UK, and US with gift card, loyalty, cashless and self service solutions that are seamlessly integrated into POS and card payment systems.
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The five mistakes of customer loyalty – and how to avoid them – On Demand
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